Personal Update - Started my internship at the Rick Hansen Foundation, and I find it amazing how fast time seems to fly by when I'm at work (for now at least). Slowly adjusting to a full-time work schedule.
Showcasing some of my favourite weekly content on startups, sports, marketing, and the world.
A detailed and concise summary of James Comey's Senate testimony on Thursday, and how he shed light on his interactions with President Trump prior to his firing as the director of the FBI. “When a president of the United States in the Oval Office says something like ‘I hope’ or ‘I suggest’ or ‘would you,’ do you take that as a directive?” (via The Guardian, by David Smith)
Globally, influencer marketing is a multi-billion dollar industry with $570 million spent on Instagram alone. Simply put, it pays to be a celebrity, social star, or anyone with a decent following. Based on agency reports, you're looking at $250,000 for a Kim K Instagram photo, and around $30,000 per 100,000 Snapchat views. That being said, there's a lot of flexibility and negotiation behind a deal's pricing structure. How much do you think Stride is paying DJ Khaled to push its brand of gum, where his snaps get 3 million views? (via Digiday, by Yuyu Chen)
"Income inequality and health inequity have sadly defined Bushwick for decades. So it seems peculiar that affluent people with expensive DSLR’s and boat shoes now want to have a poke around." (via Dazed, by Jonathan Turton. Thanks to Flo for showing me this!)
I remember during my senior year in high school when Stan Smiths and Superstars started popping everywhere in Vancouver. Now, more than 50 million pairs of Stans have been sold, and analysts have more confidence in Adidas' sales projections than Nike's. The company planned this move back in 2012, and strategically brought its brand back to the minds of the public - this article outlines how Adidas did it. (via Bloomberg, by Richard Weiss)
Down 3-0 in the 2017 NBA Finals, when LeBron was asked about Kevin Durant's move to an already stacked Golden State last year, he responded, "It's part of the rules. Is it fair? I don't care. It's great for our league. Right now, look at our TV ratings, look at the money our league is pouring in. I mean, who am I to say if it's fair or not?"
The NBA currently consists of only two legitimate competitors - the Warriors and Cavs. Despite this, the league has accomplished the hard task of grabbing Millennials' attention. Players don't wear helmets, stars are active on Twitter, and personality shines through unlike any other league. The 82-game season and playoffs play out like a drama. (via NY Times, by Marc Tracy)