Showcasing some of my favourite weekly reads and articles on startups, business, and the world.
The modern $15 minimum wage movement in North America continues to grow. Our neighbours in Ontario are beginning their grand plans of implementing the wage by 2019, showing its first tangible crossover to Canada. (Meanwhile, the rest of the country is staying put.) On the other hand, what's already happening in Seattle with just a $13 minimum wage is putting economists on alert of the wage's negative side effects - rising unemployment rates and a drop in hours worked for those who kept their jobs.
How high is too high? is the big question when it comes to minimum wage. When Seattle introduced a minimum wage bump from $9.47 to $11 in April 2015, the negative effects were muted and low-wage workers overall enjoyed an increase in income. The jump to $13 in January 2016, however, hasn't enjoyed the same welcome. (via FiveThirtyEight by Ben Casselman and Kathryn Casteel)
Here's a cool, new and non-intrusive advertising idea by Spotify - promoting "Sponsored Songs" on playlists that can be targeted to specific listeners with a similar music taste. Spotify is currently testing this out for non-paying users - users can also opt out of it by unticking Sponsored Content Settings. (via IBT by Ken Manbert Salcedo)
Male and Female Entrepreneurs Get Asked Different Questions by VCs — and It Affects How Much Funding They Get
"There is an enormous gender gap in venture capital funding in the United States. Female entrepreneurs receive only about 2% of all venture funding, despite owning 38% of the businesses in the country."
Entrepreneurs have to convince venture captalists of their startup's ability to hit a "home run", and the questions that the latter ask heavily affect the ability to do so. As a female entrepreneur, it's even harder when you're unfairly stuck defending your ideas instead of pitching them. (via HBR by Dana Kanze, Laura Huang, Mark A. Conley and E. Tory Higgins)
With all the pseudoscience that our friends push as facts, along with the countless number of contradicting articles and studies online, nutrition (and its links to health and heart disease) has become a tricky topic for anyone to understand. Now we have another claim that's being tested by research - fat doesn't actually plug up our arteries?
"First, the bad news: Plant fats—the “good” ones—probably aren’t much better for you than animal fats."
(via Quartz by Katherine Ellen Foley)
The current three-zone system for the SkyTrain was established over 30 years ago in 1984, and it hasn't budged since its introduction. But it's not what the people want. Through a recent survey conducted by TransLink with 11,587 participants from Metro Vancouver, 56% said that they would rather prefer a pricing system based on stations traveled, rather than fares. Interestingly, the survey's results were revealed just days prior to the fare changes beginning on Canada Day.
"An important thing to note though is that actually, people in every part of [Metro Vancouver] are making short trips... and making those longer trips as well," said Andrew McCurran, Director of Strategy & Policy Planning.
Should a one-station trip from Bridgeport to Marine Drive really cost an extra $1.25 compared to a trip to Aberdeen or Lansdowne? The boundaries for zones seem rather arbitrary when it comes to determining fares, and measuring the distance traveled by Vancouverites is more reflective of their habits on the SkyTrain. (via Global News BC by Jon Azpiri)
Personal Update - That wraps up a month of weekly reads! I started doing this to get a feel for my content writing style and curate what I read on a regular basis. Now, I'm moving toward making more focused and topical content for July and applying SEO concepts into my work.
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